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Who we are
As companies become more agile, data driven, and ROI focused, digital technologies are transforming the potential and practice of conventional marketing. In order to generate more business growth driven by integrated marketing strategies, a more forward-thinking approach to marketing strategy becomes inevitable.
So this is where we enter the picture, through establishing unique marketing strategies, specific to the needs of each different brand, we aim to support companies in their efforts to cope with constantly evolving digital marketing environment. We combine our professional expertise with a solid academic background to provide effective business solutions. While, we mainly focus on the UK market, we have customers from all over Europe as well.
Did you know?
‘ You have just 8 seconds to grab attention. On avarage 15 seconds spent on a webpage’
Services
Executing a successful, result driven digital marketing strategy requires doing a number of things right! We specialize on services we know:
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Design of Integrated and Customer-centric Marketing Strategies
In order to construct a longterm relationship with customers that would ensure company success, a well defined marketing strategy in which digital marketing strategy take the inevitable part is crucial. To ensure this we;
- Effectively anlyze markets, customer needs and buying behaviors ( Market Analysis Reporting)
- Determine strengths and weaknesses of the company as well as its competitors (SWOT Analysis Reporting)
- Identify business shifts related to technological, regulatory, and customer change (Market Monitoring Reporting)
- Determine target customer segments ( Customer Analysis)
- Define Social media and digital business strategies aligned with your business objectives ( Digital Marketing Strategy)
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Event Management and Marketing
We believe that creating unique brand experiences is a key to consumers’ hearts. To present a successful event that would have a wide reach in online media requires each and every detail to be planned strategically and managed professionally. We are here to help you with:
- Strategical Event Planning
- Integrated Digital Marketing Communication Strategy
- Venue alternatives, guest lists (A list of selected VIPs, famous influencers, editors and partners etc. would be provided for your review), management of invitation distribution, follow-up and RSVPs. Management of on-site guest care.
- Content management of entertaining, fun and specially designed add on events and management of exclusive brand partnerships.
- Design and implementation management of all package choices and exclusively designed smart challenges to increase social media reach.
- Creation of interesting company presentations with company insights.
- Management of all communications to ensure that they are all in line with your marketing strategy ( Invitation design, logo integration of sponsors and partners on the invitation, press wall design, logo integration of sponsors and partners on the press wall, all other printed materials at the venue, gift package design, and such).
- Reporting (number of guests attended, reach on instagram, posts and stories in the social media, reach in online media with broad impact and such ).
- Planning for the continuing activities (online seminar episodes and workshops, seeding of celebrities, influencers and editors with products, and such).
Did you know?
39% of people will stop engaging with a website if images won’t load or take too long to load.
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Content Marketing
We are specialized in
- Creating educational, inspirational and entertaing content to derive interest.
- Creating communication tools that make content accessible to right customer segment.
Through;
- Email Marketing
- Weekly/monthly newsletters
- Social Media Marketing
- Instagram
- Posts/Stories/Reals
- Hashtag selection
- Paid ads
- Live seminars
- Reporting
- Metaverse
- Digital PR
- Youtube videos and interviews
- Blog creation and management
- Linked-in page/ posts/network/ads
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Website Analysis- UX/UI Analysis
Websites are beyond being just the digital presence in the ever changing digital environment, but they are among the major marketing tools in which you communicate with your existing customers as well as prospect customers. For optimum impact, a website should be interesting, up-to-date and satisfy customer touchpoints. An engaging website is a must for all businesses where the customers attention could be derived with an other stimulus.
- We use User Interface (UI) Analysis (series of screens, pages, visual elements- like buttond and icons, etc.) in order to understand how users interact with a website.
- Another specialization of web design, User Experience (UI) Analysis ( page layout, color, texture, typography, etc.) is used to understand user behaviors and feelings when using the site.
Did you know?
Business make an avarage $2 in revenue for every $1 they spend pn PPC ads according to Google Economic Impact.
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Search Engine Optimization (SEO) Strategies
SEO is the process of optimizing your website to rank higher in search engine results pages. In order to improve quantity and quality of traffic to your website, in other words for your target audience to reach your site, a well defined SEO strategy is essential.
We create strategies for;
- On-page SEO ( Content, design and code of the page; titles and description, internal links, etc.)
- Off-page SEO ( Link building, social media strategies, influencer marketing, etc.)
- Content Marketing
- Technical SEO ( Derived from UX/UI Analysis)
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Pay-Per-Click (PPC) Strategies
PPC is a convenient way to drive traffic to your site or account through paid ads (ie. Google Adwords, Amazon Advertising, Instagram, Facebook, Linkedin, Pinterest, TikTok, Twitter) . It is crucial to determine keyword phrases relevant to target market. Also, the ads used should be attractive in terms of images and text.
We know that it is hard to focus your energy on these when you need to concentrate on production, inovation, corporate affairs and such. So just contact us…
Want to learn more?
Get in touch
Get in touch with us today and let us boost your business.
Simurg Marketing Services | All rights reserved | 2022